New 2026 Audi Tts Coupe Price

MSRP and Trims

The 2026 Audi TTS Coupe has a starting MSRP of $51,500 for the base Premium trim. The Premium Plus trim starts at $56,500, and the top-of-the-line Prestige trim starts at $62,500.

The Premium trim comes with standard features such as 18-inch wheels, LED headlights, a panoramic sunroof, and a 10.1-inch touchscreen infotainment system. The Premium Plus trim adds features such as 19-inch wheels, adaptive cruise control, and a Bang & Olufsen sound system. The Prestige trim adds features such as 20-inch wheels, a head-up display, and a surround-view camera system.

Safety Ratings and Features

The 2026 Audi TTS Coupe has earned impressive safety ratings, including a five-star overall rating from the National Highway Traffic Safety Administration (NHTSA) and a Top Safety Pick+ designation from the Insurance Institute for Highway Safety (IIHS). These ratings are a testament to the vehicle’s robust safety features and advanced driver assistance systems.

The TTS Coupe comes standard with a comprehensive suite of airbags, including front, side, and curtain airbags, to provide maximum protection in the event of a collision. It also features a rearview camera and rear parking sensors to assist with visibility and maneuverability.

Advanced Safety Technologies

The 2026 Audi TTS Coupe offers a range of advanced safety technologies to enhance driver confidence and reduce the risk of accidents. These technologies include:

• Adaptive Cruise Control: Automatically adjusts the vehicle’s speed to maintain a safe following distance from the car ahead.
• Lane Departure Warning: Alerts the driver if the vehicle unintentionally drifts out of its lane.
• Automatic Emergency Braking: Applies the brakes automatically to avoid or mitigate a collision.
• Blind Spot Monitoring: Uses sensors to detect vehicles in the driver’s blind spots and alerts them with a visual indicator.
• Cross-Traffic Assist: Warns the driver of approaching vehicles when reversing out of a parking space.

These advanced safety features work together to create a safer and more comfortable driving experience for the occupants of the 2026 Audi TTS Coupe.

Availability and Release Date

The 2026 Audi TTS Coupe is expected to be available in dealerships in the United States in the summer of 2025. Interested buyers can pre-order or reserve the vehicle through Audi dealerships or the company’s official website.

Competitors and Market Positioning

The 2026 Audi TTS Coupe faces competition from established players in the luxury sports coupe segment. Key rivals include the BMW 2 Series, Mercedes-Benz C-Class Coupe, and Porsche 718 Cayman.

Compared to its competitors, the TTS Coupe stands out with its sleek design, agile handling, and advanced technology features. Its compact dimensions make it ideal for urban environments, while its powerful engine and sport-tuned suspension deliver an exhilarating driving experience. The TTS Coupe also offers a premium cabin with luxurious appointments and intuitive infotainment systems.

Market Positioning

Audi positions the TTS Coupe as a premium sports coupe that combines performance and luxury. It targets discerning buyers seeking a stylish and capable vehicle for both daily driving and weekend getaways. Compared to the more affordable BMW 2 Series, the TTS Coupe offers a higher level of refinement and performance. While the Mercedes-Benz C-Class Coupe is larger and more luxurious, the TTS Coupe offers a more focused driving experience. The Porsche 718 Cayman is a direct competitor to the TTS Coupe, with both vehicles offering similar levels of performance and handling. However, the TTS Coupe has a more spacious interior and a more advanced infotainment system.

Questions and Answers

What is the MSRP of the base model 2026 Audi TTS Coupe?

The MSRP of the base model 2026 Audi TTS Coupe is expected to start at around $50,000.

What are the key differences between the Premium and Prestige trim levels?

The Prestige trim level offers additional features such as a Bang & Olufsen premium audio system, a panoramic sunroof, and adaptive cruise control with stop-and-go capability.

How does the 2026 Audi TTS Coupe compare to the BMW 2 Series Coupe in terms of performance?

The 2026 Audi TTS Coupe has a slightly more powerful engine and a faster acceleration time than the BMW 2 Series Coupe.

What are the available exterior color options for the 2026 Audi TTS Coupe?

The 2026 Audi TTS Coupe is available in a range of exterior colors, including Tango Red Metallic, Glacier White Metallic, and Mythos Black Metallic.

When will the 2026 Audi TTS Coupe be available for purchase?

The 2026 Audi TTS Coupe is expected to be available for purchase in the second half of 2025.